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Co-Cultural Communication Theory | Emerging Theme

Emerging Theme

Co-Cultural Communication Theory

by | Mar 21, 2021 | Communication, Theories

Co-Cultural Communication Theory

Lastest Podcast

Day 274: Perseverance in Opposition (2025)

Fr. Mike continues to describe Nehemiah’s process of rebuilding the wall of Jerusalem and encountering a variety of challenges in his calling. He explains that in doing God's work, we will often face internal or external opposition which we must meet with prayer and perseverance, trusting God entirely. Today’s readings are Nehemiah 4-5, Esther 11-12, and Proverbs 20:27-30.

For the complete reading plan, visit ascensionpress.com/bibleinayear.

Please note: The Bible contains adult themes that may not be suitable for children – parental discretion is advised.

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Overview

Originally developed by Mark Orbe, a communications professor at Western Michigan University, Co-Cultural Communication Theory (CCT),

What is a Co-culture?

Co-cultures are akin to subcultures. These are groups of people that develop their own culture within or otherwise concurrently with the dominant one. However, in the context of CCT, “co-culture” specifically refers to those of marginalized and/or minority groups.

The Five Assumptions of CCT

  • Power Hierarchies
    • These are built by, protected by, and serve certain groups of people in a society that have greater access and ability to use power and influence than others within that society.
      • Traditionally, these are built and maintained by men. In the U.S., specifically, these are older straight, white men.
  • Power is Occupied by the Dominant Group
    • By extension, the second assumption suggests that members of the dominant group will hold more positions of power (and, possibly, for longer periods of time – and maybe less resistance) than those in minority or underrepresented groups.
      • This is why most U.S. leaders are older, straight, white men.
      • Second to that, we’ll see white women.
      • Less likely, we find people that represent other cultures and identities.
  • Dominant Groups Exclude Minority Communication
    •  

 

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