Emerging Theme

Co-Cultural Communication Theory

by | Mar 21, 2021 | Communication, Theories

Co-Cultural Communication Theory

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Day 109: A Heart of Obedience (2026)

As we continue to read about Saul's vanity and disobedience, Fr. Mike emphasizes the importance of the virtue of obedience in our relationship with God. He also points out how God chose David to be anointed as king because David was a man after God's own heart. Today's readings are 1 Samuel 15-16 and Psalm 61.

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Overview

Originally developed by Mark Orbe, a communications professor at Western Michigan University, Co-Cultural Communication Theory (CCT),

What is a Co-culture?

Co-cultures are akin to subcultures. These are groups of people that develop their own culture within or otherwise concurrently with the dominant one. However, in the context of CCT, “co-culture” specifically refers to those of marginalized and/or minority groups.

The Five Assumptions of CCT

  • Power Hierarchies
    • These are built by, protected by, and serve certain groups of people in a society that have greater access and ability to use power and influence than others within that society.
      • Traditionally, these are built and maintained by men. In the U.S., specifically, these are older straight, white men.
  • Power is Occupied by the Dominant Group
    • By extension, the second assumption suggests that members of the dominant group will hold more positions of power (and, possibly, for longer periods of time – and maybe less resistance) than those in minority or underrepresented groups.
      • This is why most U.S. leaders are older, straight, white men.
      • Second to that, we’ll see white women.
      • Less likely, we find people that represent other cultures and identities.
  • Dominant Groups Exclude Minority Communication
    •  

 

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