Emerging Theme

Co-Cultural Communication Theory

by | Mar 21, 2021 | Communication, Theories

Co-Cultural Communication Theory

Lastest Podcast

Day 57: Hear, O Israel (2026)

Fr. Mike explains the significance behind the Nazarite vow and the priestly blessing in Numbers 6. We also learn why the Great Command revealed in Deuteronomy 6 is the foundation of all other commandments. Today we pray Psalm 91.

For the complete reading plan, visit ascensionpress.com/bibleinayear.

Please note: The Bible contains adult themes that may not be suitable for children – parental discretion is advised.

Support The Bible in a Year (with Fr. Mike Schmitz)

Day 57: Hear, O Israel (2026)
Day 56: Jealous Husbands (2026)
Day 55: Obedience to God (2026)
Day 54: The Tribe of Levi (2026)
Day 53: The Twelve Tribes of Israel (2026)

Overview

Originally developed by Mark Orbe, a communications professor at Western Michigan University, Co-Cultural Communication Theory (CCT),

What is a Co-culture?

Co-cultures are akin to subcultures. These are groups of people that develop their own culture within or otherwise concurrently with the dominant one. However, in the context of CCT, “co-culture” specifically refers to those of marginalized and/or minority groups.

The Five Assumptions of CCT

  • Power Hierarchies
    • These are built by, protected by, and serve certain groups of people in a society that have greater access and ability to use power and influence than others within that society.
      • Traditionally, these are built and maintained by men. In the U.S., specifically, these are older straight, white men.
  • Power is Occupied by the Dominant Group
    • By extension, the second assumption suggests that members of the dominant group will hold more positions of power (and, possibly, for longer periods of time – and maybe less resistance) than those in minority or underrepresented groups.
      • This is why most U.S. leaders are older, straight, white men.
      • Second to that, we’ll see white women.
      • Less likely, we find people that represent other cultures and identities.
  • Dominant Groups Exclude Minority Communication
    •  

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This