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Co-Cultural Communication Theory | Emerging Theme

Emerging Theme

Co-Cultural Communication Theory

by | Mar 21, 2021 | Communication, Theories

Co-Cultural Communication Theory

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Day 187: Praying for Time (2025)

Fr. Mike recalls Hezekiah's prayer for more time and reveals how Hezekiah did not use that time wisely. We are all only given a specific amount of time on this earth, and it's up to us to use that time to become more like Christ so we can spend eternity with him in heaven. Today's readings are 2 Kings 21, 2 Chronicles 32, and Psalm 145.

For the complete reading plan, visit ascensionpress.com/bibleinayear.

Please note: The Bible contains adult themes that may not be suitable for children – parental discretion is advised.

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Overview

Originally developed by Mark Orbe, a communications professor at Western Michigan University, Co-Cultural Communication Theory (CCT),

What is a Co-culture?

Co-cultures are akin to subcultures. These are groups of people that develop their own culture within or otherwise concurrently with the dominant one. However, in the context of CCT, “co-culture” specifically refers to those of marginalized and/or minority groups.

The Five Assumptions of CCT

  • Power Hierarchies
    • These are built by, protected by, and serve certain groups of people in a society that have greater access and ability to use power and influence than others within that society.
      • Traditionally, these are built and maintained by men. In the U.S., specifically, these are older straight, white men.
  • Power is Occupied by the Dominant Group
    • By extension, the second assumption suggests that members of the dominant group will hold more positions of power (and, possibly, for longer periods of time – and maybe less resistance) than those in minority or underrepresented groups.
      • This is why most U.S. leaders are older, straight, white men.
      • Second to that, we’ll see white women.
      • Less likely, we find people that represent other cultures and identities.
  • Dominant Groups Exclude Minority Communication
    •  

 

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